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Privacy notice

We are Mast-Jägermeister Service SE ('we', 'us', 'our' and 'Jägermeister'). 'You' and 'your' mean you, the person reading this.

We are providing a free Meister Drop In service so that you and your friends can book our Meisters – from DJ’s to mixologists, chefs to street magicians, dancers to musicians (the 'Meister(s)') – to join your online hang-outs!

This Privacy Notice ('Notice') explains how we collect and use your personal data if you use our Meister Drop In website ( (our 'Site') and service (together, the 'Service').

Under EU data protection law, Jägermeister is the data controller. This means that we are responsible for deciding how and why we hold and use your personal information.

The main Jägermeister website Privacy Policy can be found here.

Your use of the Service is governed by our Terms of Use.

If you are a Meister, your use of the Service is governed by your Terms.

What information do we collect about you?

Whether you are a User (if you sign-up to use our Service to book Meister) or Meister (if you sign-up to offer your skills on our Service), we collect information from you and automatically via our Service if you use our Service.

You provide us with:

Whether you are a User or Meister you may provide us with the following categories of information about you:

  • Contact: your name, email address and date of birth (in order to confirm you are of legal drinking age in your region)
  • Online ID(s): your online username(s) and meeting IDs/links on online social media and teleconferencing platforms (Skype, Zoom or Houseparty)
  • Communications: any correspondence and communications if you contact us (including via emails, texts, calls and social media), including information regarding any questions, comments, or concerns you have with our Service
  • Marketing: you may also provide us with your personal marketing and notification preferences (e.g. if you would like to receive promotional emails or texts from us)

If you are a Meister you also provide us with the following:

  • Log-in: the email address, and password, for your account
  • Financial: your account information, including bank account number and sort code for payment
  • Professional: your profession/skills (e.g. bartender, barista, magician, artist, singer, chef), government or similar identification (to confirm you are over legal drinking age in your region), CV/resume, professional or other accreditation details, photo(s) or videos of you, and a profile description/bio
  • Profile: a public-facing summary and 'About' profile description, photo(s), short film(s) (e.g. a show-reel or Meisterclass video) and any social media profile links you choose to provide. You may also choose to provide your payment link for tips which Users might provide.

We automatically collect

Whether you are a User or Meister we automatically collect the following categories of data from you each time you use our Service, including:

  • Technical information: like your device ID (which we generate for you when you join and is unique to your device) and IP address (which you already have and may be uniquely associated with your device)
  • Information about your visit: such as information about your interactions with our Service, including how long you spend on our Service, where and when you use our Service, details of your journey through our Symptom Checker feature, and what assessments and recommendations are generated
  • Location data: while using our Site, based on your IP address.

How do we use your personal information?

We may use the categories of information (explained above) as follows:

If you are a User or a Meister:

How we use your informationCategories of informationLegal basis

to provide you with the Service and information which you request, including:

  • administering your account with us
  • storing and archiving your personal information
  • notifying you about changes to this Privacy Notice
  • notifying you of any technical changes to our Service or the way our service works

Online ID(s)


Legitimate interests
to conduct research on our users' demographics

to improve the layout and/or content of the pages of the Service and customise them for user

Online ID(s)


Automatically collected information
Legitimate interests
to answer queries you send us and provide you with information you have requested

to comply with any rights requests you make


Legitimate Interests

Legal Obligation
if you have opted-in to direct marketing from us, to send you promotional updates and marketing (including about new Meister options you can book) via emails or texts. You can opt out at any time.Contact



If you are a User:

How we use your informationCategories of informationLegal basis
to connect you with Meister you have booked on our Service, by sharing your Contact and Online ID information with themContact

Contact ID(s)

Legitimate interests

If you are a Meister:

How we use your informationCategories of informationLegal basis
to invite you to use and/or assess your suitability for the Service

to add your profile and facilitate your bookings on the Service

to advertise and promote your services on our Service, if we choose to do so

to connect you with Users who have booked you on our Service

to keep records of bookings

to arrange for you to be remunerated by us for bookings in accordance with your agreement with us

to comply with our regulatory (for example disclosing tax data) and legal requirements

Online ID(s)





Legitimate interests

Legal obligation

What are our legal grounds for using your data?

In accordance with applicable data protection law, we rely on one or more of the following grounds when processing your data:

  • Contract: We collect, store and process your personal information if it's necessary for performing a contract you have with us (including our [Site Terms and Meister Terms]), or where you have asked us to take specific steps before entering into that contract.
  • Legal obligation: We may need to process your personal information to comply with applicable legal obligations and statutory obligations and regulatory rules and guidance, including under applicable UK, EU and local law (including data protection law), and/or any court orders.
  • Legitimate interests: processing your personal information is sometimes necessary for us to do the following activities, in our own interest or sometimes in the interests of a third party (like our rewards programme partners).

Our legitimate interests are:

  • Gaining insights on how you use our Service.
  • Delivering, developing and improving our Service.
  • Enabling us to enhance, customise or modify our Service and communications.
  • Growing our business and informing our marketing strategy.
  • Keeping our records updated.
  • Improving our Service and data security.
  • Enforcing or applying our terms or other agreements with you.
  • Detecting and preventing fraud.
  • Providing you with our Promotional Updates and Marketing if you are interacting with us in a business-to-business context, or in certain cases if you have purchased a product from us and have not opted-out at the time of purchase or any time since (you are free to opt-out at any time),

In each case, we balance our legitimate interests with your rights and interests. If you would like further information about how we assess our legitimate interests, please contact us at

Consent: We'll use your personal information to send you promotional or marketing content if you have given us consent to us doing so, where required by law.

You can opt-out of further marketing at any time by selecting the “unsubscribe” link at the end of all our promotional updates and marketing to you, or by sending us an email at

Who do we share your personal information with?

We will share your information with:

  • if you are a User, we will share your Contact information with Meister that you book
  • if you are Meister, we will share your Contact information with any Users who book you.

We may also share your information with:

  • companies within the Jägermeister group who may support us in any of the purposes set out in this Privacy Notice (including if you are Meister to facilitate payment under our agreement(s) with you)
  • companies who may support us in any of the purposes set out in this Privacy Notice, including helping us manage and administer our Site and Service
  • analytics and search engine providers that assist us in the improvement and optimisation of our Service, including by
    • measuring the performance of our online campaigns and analysing visitor activity,
    • facilitating feedback on our Service, and
    • providing IT support for our Service
  • any appropriate third party we work with, including but not limited to business partners, customers, suppliers and sub-contractors, for the performance of any contract we enter into with you that assist us in the improvement and optimisation of our Service, including by
    • providing a website and data hosting platform,
    • distributing communications we send,
    • supporting or updating marketing lists,
    • facilitating feedback on our Service, and
    • providing IT support for our Service

These organisations will only use your information to the extent necessary to perform their support functions to us, and with appropriate contractual protections

We will also share your personal information with third parties:

  • If we sell or buy any business or assets, in which case we will disclose your personal information to the prospective seller or buyer of such business or assets subject to the terms of this privacy policy
  • If Service or substantially all of its assets are acquired by a third party, in which case personal information held by it about its customers will be one of the transferred assets
  • to protect the rights, property, or safety of Service, our customers, or others. This includes exchanging information with other companies and organisations (including law enforcement agencies or other similar government bodies) for the purposes of fraud protection and credit risk reduction and to prevent cybercrime
  • If we are under a duty to disclose or share your personal information in order to comply with an applicable court order or any other legal obligation, or in order to enforce or apply our terms of supply terms and other agreements with you

What happens if we link to an external site?

The Service may, from time to time, contain links to external sites. We are not responsible for the privacy notices or the content of such sites. Your use of external sites will be governed by their respective terms and privacy information.

Where do we store your personal information?

We are based in Germany. We may transfer your personal information to one or more countries outside the European Economic Area (EEA) (including to the United Kingdom (UK) and United States (USA)), where we (or other companies within the Service group) or our Service providers maintain operations. We will take steps to ensure that your data is held safely in such circumstances.

The servers used to process your personal information collected from this website are located in the EEA, but we collect data from wherever users are situated. The information that we collect may therefore be transferred to the United Kingdom from any other country in which you may be located.

Why do we transfer it?

We may transfer your personal information outside the EEA

  • in order to store it
  • in order to enable us to provide our Platform to you and fulfil our contract with you
  • in order for us to provide goods to you and fulfil our contract with you (e.g. if you use Jägermeister Direct). This includes order fulfilment, processing of payment details, and the provision of support services
  • where we are legally required to do so
  • in order to facilitate the operation of our group of businesses, where it is in our legitimate interests and we have concluded these are not overridden by your rights.

If you are in the EEA/UK, we may transfer your information outside the EEA/UK as follows, e.g:

Company Purpose Country Transfer safeguard[Mast-Jägermeister US entity]

[Companies providing hosting or list software in the US

US Secure server

How do we protect your personal information?

We take reasonable steps (including physical, technical and organisational measures) to protect your personal information from unauthorised access and against unlawful processing, accidental loss, destruction and damage. We offer industry-standard practices and security measures to safeguard and secure the personal information we collect. Our security policies and Notice are periodically reviewed and enhanced as necessary and only authorised personnel have access to personal information.

Unfortunately, transmission of information via the internet is not perfectly secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information submitted to us and any transmission is at your own risk.

How long do we keep your personal information?

Your personal information (including any health data that you have specifically agreed Jägermeister can use) will be kept by Jägermeister:

  • for as long as you are using our Meister Drop In Service, and
  • After loss of purpose or after expiry of the statutory retention periods (six years after you stop using the Service) or close your Jägermeister account. This retention period allows us to monitor issues and, if necessary, address any legal proceedings that relate to our agreement(s) with you and maintain our legitimate operations safely and legally. This may include keeping personal information required for our tax reporting requirements, to comply with the expectations of financial and data protection regulators, to help prevent fraud and other financial crime, and to enforce the relevant terms of agreement or otherwise identify, issue or resolve legal proceedings.

If you opt-out of our sending you promotional updates and marketing, or if you object to any other processing of your personal information, we may keep a record of your objection for the legitimate purpose of ensuring that we can continue to respect your wishes and not contact you further during the term of your objection.

We may retain aggregate information indefinitely, for research purposes and to help us develop and improve our Service. You can never be identified from aggregate information retained or used for these purposes.

What are your rights?

You have options and choices over how we use your personal information.

If you are in the UK or EEA, you have the right under certain circumstances:

  • to be provided with a copy of your personal information held by us
  • to request the correction or erasure of your personal information held by us
  • to request that we restrict the processing of your personal information (while we verify or investigate your concerns with this information, for example)
  • to object to the further processing of your personal information, including the right to object to marketing (as mentioned in our promotional updates and marketing section
  • to request that your provided personal information be moved to a third party
  • to withdraw consent.

Where the processing of your personal information by us is based on consent, you have the right to withdraw that consent without detriment at any time by contacting us at []. You can also change your marketing preferences at any time as described in our promotional updates and marketing section.

If you wish to exercise any of these rights in relation to the personal information we hold about you, or wish to change your preferences at any time, please contact us. Please note that we may require you to verify your identity before allowing you to access your personal information.

If you remain unhappy with a response you receive from us, you can also refer the matter to your data protection supervisory authority:

The Information Commissioner is the supervisory authority in the UK and can provide further information about your rights and our obligations in relation to your personal data, as well as deal with any complaints that you have about our processing of your personal data.

How can you contact us?

Mast-Jägermeister Service SE
Jägermeisterstraße 7-15
38296 Wolfenbüttel

Tel.: (0049) 05331810



Data protection officer

Data Protection Officer
Mast-Jägermeister Service SE
Jägermeisterstraße 7-15
38296 Wolfenbüttel

Tel.: +49 (0)5331 81266


Updates to this policy

Any changes we make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

Date of this policy

This Notice was last updated on 17 April 2020.